Check out this great piece on the debut of C3 - a partnership we're proud to be a founding member of...
When the invitation to Forterra’s annual Conservation Awards Breakfast went out, it had an intriguing question attached to it: What do Forterra, Pearl Jam, the Seattle Sounders, Molly Moon’s Ice Cream, the Woodland Park Zoo and the Seattle Aquarium have in common?
At the Thursday (May 17) breakfast, attended by nearly 2,000 people at the Washington State Convention Center, the answer was they are all part of a program to mitigate carbon emissions by planting trees throughout the region. Forterra’s program, Carbon Capturing Companies, or C3, aims at recruiting businesses to commit to calculating, reducing and mitigating their carbon output.
Read the full story at Crosscut